Endowus and RBC BlueBay Revolutionize Credit Strategies in Asia
Endowus and RBC BlueBay's strategic alliance brings cutting-edge credit solutions to the Asian investment landscape.
In a groundbreaking move, Asia’s premier independent wealth advisor and investment platform, Endowus, has announced a strategic alliance with RBC BlueBay Asset Management. Known for its expertise in fixed income management, RBC BlueBay is the specialist arm of Royal Bank of Canada Global Asset Management outside North America. This collaboration signals a new era in credit strategy solutions for investors in Hong Kong and Singapore.
Bridging Continents with Expertise
RBC BlueBay is celebrated for its innovative approach to fixed income, combining hedge-fund tactics with rigorous institutional processes. This partnership allows Endowus to offer its clients diversified, risk-adjusted portfolios that are finely tuned to market cycles. RBC BlueBay’s strategies cover a wide spectrum of global credit sectors, providing niche exposures not typically available to individual investors in Asia.
New Horizons in Investment
This collaboration marks RBC BlueBay’s debut partnership with a digital wealth platform in Asia. It underscores the company’s commitment to expanding its market presence and tailoring solutions to meet the demands of Asia’s sophisticated investors. As of mid-2025, RBC BlueBay manages over US$534 billion in total assets, making it a formidable force in the global investment landscape.
A Surge in Investment Appetite
The modern investor’s appetite for private market opportunities is growing, as seen by the significant 147% YoY increase in private market investments on the Endowus platform. This trend highlights the timeliness and relevance of introducing RBC BlueBay’s specialist credit strategies to this key region.
Commitment to Excellence
Serene Sun, Head of Asia ex-Japan Business Development at RBC BlueBay, stated: “Partnering with Endowus marks a significant milestone in our Asian expansion. Together, we can provide flexible, high-quality solutions that align with today’s investor’s intricate needs. This partnership leverages our combined expertise to benefit accredited investors in Asia.”
Strengthening Investor Portfolios
Endowus Chairman and Group CIO, Samuel Rhee, reiterates the commitment to offering refined credit strategies to their clients, expanding their array of trusted investment solutions. The alliance with RBC BlueBay ensures that portfolio offerings continue to meet the long-term goals of professional and accredited investors in Asia.
By merging RBC BlueBay’s specialized knowledge with Endowus’ trusted investment platform, this joint effort introduces an exclusive offer that’s set to reshape the region’s investment landscape. As stated in Hubbis, this development is poised to meet the distinct needs of professional and accredited investors, emphasizing portfolio resilience and innovation.
Endowus and RBC BlueBay’s alliance is more than a partnership; it’s a revolutionary step toward elevating Asia’s investment landscape through cutting-edge credit strategies.