Publicis West Africa and Empire Marcomm: A New Era for Marketing Innovation
In a pioneering partnership, Publicis West Africa joins forces with Empire Marcomm, promising a transformative impact on Ghanaian marketing.
A groundbreaking alliance marked a new beginning in Ghana’s marketing landscape as Publicis West Africa and Empire Marcomm joined forces to transform the marketing communications sector. Announced under the ambitious banner “EMPIRE, POWERED BY PUBLICIS,” this collaboration aims to integrate creativity with strategic prowess for impactful local market engagement.
A Synergistic Partnership
“This partnership is a game changer,” said Bola Ray, the founder and Executive Director of Empire. By merging Empire’s expertise in below-the-line (BTL) and experiential marketing with Publicis’s global reach, a new standard in marketing is set to emerge in Ghana. “Their combined efforts will unlock new opportunities and redefine brand engagement standards,” said Koo Govender, CEO of Publicis Groupe Africa.
Bridging Global Capabilities with Local Expertise
Empire Marcomm’s remarkable achievements in experiential marketing are now complemented by Publicis’s strategic capabilities. “The synergy of creativity and execution will broaden our client portfolio and uncover new business avenues,” explained Anand Badami, SVP of Publicis West Africa. This strategic alliance promises comprehensive, data-driven marketing solutions tailored to the cultural context of the Ghanaian market.
An Ambitious Vision for the Future
Aimed at revolutionizing marketing approaches, the collaboration promises immersive and culturally relevant strategies. “We are excited to embark on this chapter in our journey, significantly enhancing our impact within the Ghanaian market,” stated Koo Govender. This partnership positions Publicis and Empire Marcomm at the forefront of innovative marketing solutions in Africa.
Setting New Benchmarks in Brand Engagement
The dynamic banner “EMPIRE, POWERED BY PUBLICIS” signifies more than just a partnership; it represents a vision to transform how brands connect with audiences. By leveraging combined resources, services offered will be immersive and innovative, opening doors to new marketing landscapes.
According to MyJoyOnline, this alliance is poised to set new benchmarks in brand engagement and creative marketing solutions in Ghana and beyond. This partnership holds the key to significantly influencing the future of marketing communications, not only in Ghana but across the entire African continent.