Kiya Tadele Shares Yatreda's Vision in the World of Art and Blockchain

Path to Artistic Awakening

Kiya Tadele’s journey into the world of art began in the Ethiopian countryside, surrounded by storytelling and traditional narratives. Her first encounter with a camera came unexpectedly, yet it marked the onset of a compelling journey that led her to the bustling city of Addis Ababa. There, she honed her skills, studying under various photographers and learning the intricacies of lighting and editing. Kiya’s path transformed radically when she minted her first artwork on the blockchain in 2021, propelling her collective, Yatreda, into a new realm of possibilities.

Fusing Traditions with Technology

At the heart of Yatreda’s creations lies a beautiful harmony of tradition and innovation. Kiya describes her unique approach as neither photography nor film, but rather a “living and breathing artwork.” Drawing inspiration from Ethiopian folktales and oral histories, Yatreda’s projects weave cultural stories with contemporary storytelling technologies. The result? Astounding pieces that resonate with both the past and the present, inviting audiences into a world where art exists beyond the confines of a photograph or film frame.

The Yatreda Spirit

Astonishingly, every element of Yatreda’s work is captured in-camera using natural light and simple setups, rejecting digital overreliance. Each project, from Adam and Hewan to Strong Hair and Queen of Sheba, tells a universal story infused with Ethiopian culture. The creative process is deeply collaborative, engaging all team members to ensure the spirit of Yatreda remains vibrant and authentic. Whether recreating ancient folktales or exploring identity through hair, the collective ensures every piece pulses with life and meaning.

Ethiopia’s Cultural Legacy and Global Resonance

Ethiopia’s unique place in history as a never-colonized nation deeply informs Yatreda’s work, acting as a source of pride and inspiration. The characters and stories portrayed in Yatreda’s art celebrate the country’s rich history, offering a universal language that transcends borders. From the triumph of Adwa to shared musical traditions like tizita, Ethiopia’s narratives are interwoven with modern creative currents to resonate globally.

Craftsmanship Rooted in Collaboration

Collaborations with other artists and visionaries like Kenyan artists Kevo Abbra and Sylvia Owalla have enriched Yatreda’s projects, blending traditional African aesthetics with innovative techniques. The collective ethos centers on handcrafted artistry, channeling history as a living force through each artistic expression. Inspiration is drawn from legendary figures like Ethiopian filmmaker Haile Gerima, whose dedication to unearthing historical relevance echoes in Yatreda’s work.

In this fast-paced digital age, Kiya Tadele and Yatreda have found a unique niche—bridging ancient Ethiopian heritage with modern-day blockchain technology. Their art, a testament to collaboration and cultural pride, not only celebrates past achievements but carves out a future rich in creativity and innovation.