Freight Technologies' Bold Move: TRUMP Memecoin as Treasury Asset
Freight Technologies Inc. boldly adopts TRUMP memecoin as a strategic reserve asset, shaking markets and sparking debate on its financial wisdom.

May 2, 2025 — Freight Technologies Inc. has made headlines with its audacious decision to embrace the TRUMP memecoin as a strategic treasury reserve. This move, unprecedented for a publicly traded company, has both captivated and confounded market observers.
A Strategic Gamble
On April 30, 2025, Freight Technologies Inc. (NASDAQ: FRGT) announced its agreement to allocate up to \(20 million in convertible notes towards acquiring TRUMP tokens. CEO Javier Selgas sees this as an opportunity to diversify their digital asset holdings, which already include \)8 million of Fetch.ai (FET) tokens. With the memecoin’s unsteady performance, the company is venturing into what some consider a high-stakes bet.
This action seems designed to support their advocacy for “fair, balanced, and free trade” between the U.S. and Mexico—an arena critical to their logistics operations. CEO Selgas hopes this symbolically aligns with their business interests in turbulent tariff negotiations.
Market Reaction and Investor Concerns
Freight Technologies’ embrace of this speculative asset sent ripples through the markets. A stark 20% plunge in stock value on May 1, 2025, with continued losses after hours, highlights investor trepidation. The additional debt associated with the convertible notes may stretch the company’s financial resources, especially if memecoin values dwindle further.
Analysts on X question if this pivot departs too far from Freight Technologies’ core competencies, potentially compromising key logistical operations for crypto ventures.
Ethical and Regulatory Quagmires
Critics argue this move might influence U.S. trade policy under Trump’s policies and express concerns over potential conflicts of interest surrounding President Trump and insider trading allegations. With entities behind TRUMP memecoin already under the magnifying glass, Freight Technologies’ association could invite regulatory scrutiny or damage its credibility if memecoin volatility continues or regulatory definitions shift.
According to Tekedia, complex legal and ethical challenges hover, possibly frustrating Freight Technologies’ operational focus.
Navigating Uncharted Waters
The adoption of the TRUMP memecoin likens to daring corporate maneuvers like MicroStrategy’s Bitcoin investments. However, without Bitcoin’s established stature, the memecoin’s instability raises eyebrows.
Freight Technologies’ CEO hopes to realign international tariffs to benefit logistics interests but faces an uphill battle. If the plan falters, it might leave the company grappling with eroded treasury value and intensified investor unease.
The willingness to explore alternative reserves may embolden others in the sector, yet it simultaneously accentuates the risks involved. Only time will reveal if this strategic gamble reshapes Freight Technologies into a new beacon of innovation or a cautionary tale for companies navigating the intersection of traditional trade and digital currency speculation.
In a world where the financial landscape continually evolves, the consequences of such enterprises remain uncertain, provocative, and, possibly, revolutionary.