Dubai Unveils Ambitious Tourism Projects at Arabian Travel Market 2025
Explore Dubai's cutting-edge initiatives at ATM 2025, designed to bolster global tourism appeal and elevate the quality of life in the city.

Dubai Municipality is taking the spotlight at the 32nd Arabian Travel Market (ATM) 2025, where it is unveiling an array of groundbreaking tourism projects set to redefine the emirate’s global tourism appeal. The bustling event is held at the Dubai World Trade Centre, stretching from 28th April to 1st May, and is a significant milestone in the travel and tourism industry calendar.
A Grand Vision Unfolds
Dubai Municipality is eager to project its visionary strategies by sharing intricate details of its tourism initiatives at ATM 2025. One remarkable highlight is the AED2 billion Therme Dubai project, poised to become the tallest spa globally. This innovative facility enhances the community’s quality of life with luxurious experiences, including an interactive garden and an opulent spa.
Revamping Dubai’s Shores
With sights set on elevating Dubai’s public beaches, the Municipality is undertaking transformative projects that promise to make these shorelines top choices for tourists worldwide. These initiatives are designed to offer integrated tourism experiences that cater seamlessly to both residents and international tourists, ensuring a memorable visit.
Parks and Recreation with a Twist
Dubai’s parks are not left behind in this wave of innovation. Notable among them is the Mushrif National Park, home to a 9.7-kilometre mountain walking trail, the longest of its kind in central Dubai. The park’s new Mushrif Hub is an attraction in itself, offering various leisure services that blend nature with modernity.
Preserving Heritage with a Modern Touch
Preserving the past while embracing the future, Dubai Municipality is enhancing historical areas such as Deira Souq. The Heritage and Tourist Trails Project aims to modernize Deira without overshadowing its cultural essence. Through a revitalized 1,740-metre trail, the project enriches the traditional markets while integrating conveniences like smart bathrooms and dedicated spaces for women.
Adventure Awaits in Hatta
For thrill-seekers, the Hatta Mountain Bike Trail offers an 86-kilometre adventure. This thrilling route, punctuated by 21 cycling lanes and 17 walking trails, offers diverse pathways that beckon tourists, professionals, and nature enthusiasts alike to immerse themselves in Dubai’s rugged beauty.
Driven by Sustainability and Innovation
Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, highlights that ATM serves as an annual convergence of tourism and innovation. Emphasizing sustainability, Anwahi shares how Dubai is crafting tourism experiences that resonate with its rich cultural identity while looking towards the future. By blending Emirati heritage with state-of-the-art concepts, the municipality aims to meet aspirations, ensuring a harmonious balance between tradition and modern living.
Dubai Municipality’s innovative projects at ATM 2025 signify an unwavering commitment to positioning Dubai as a preeminent global destination. According to OneArabia, these initiatives not only enhance tourism appeal but also foster a higher quality of life for residents and visitors alike.