Bill Gates Skips Investment, Empowers Daughter's Startup Journey
Discover how Bill Gates supports his daughter Phoebe's AI e-commerce startup, Phia, without financial investment, fostering her growth.

In a world where many children of wealthy individuals might receive direct financial handouts to fund their ventures, Bill Gates, co-founder of Microsoft, chose a different path. Encouraging independence and entrepreneurial spirit, Gates opted out of directly investing in his daughter Phoebe’s ambitious AI-powered startup, Phia.
A Philosophy of Independence
During a revealing interview with The New York Times, Gates light-heartedly shared his initial reaction when Phoebe presented her new venture. The thought of financial backing apparently crossed his mind, yet he chose another route. Gates humorously reflected, “I thought, ‘Oh no, now she’s going to ask me for funding,’” underlining the potential challenges of mixing family with business oversight.
The Wisdom Behind the Decision
By not investing, Gates aims to foster Phoebe’s self-reliance. He explained that financial involvement would require close oversight, not a comfortable fit for either party. Instead, he provided guidance and advice, letting Phoebe make independent strides in her business journey. As Gates previously conveyed on the Raj Shamani podcast, his children receiving a modest inheritance reflects his belief in self-sufficiency.
A Mother’s Encouragement
Phoebe also credits her mother, Melinda French Gates, for encouraging discernment and perseverance. Melinda viewed this entrepreneurial pursuit as a valuable learning opportunity, advocating for Phoebe to navigate challenges independently and grow through them.
The Phia App: A New Era of E-Commerce
Phoebe’s startup, Phia, presents itself as an innovator in the e-commerce realm. The app, a free AI-powered shopping browser extension, offers users the ability to compare prices from over 40,000 retailers with a mere click. It evaluates potential purchases, suggesting whether a listed price is fair or if alternatives are available. Current operations are driven by a modest yet dynamic team, demonstrating Phoebe’s leadership prowess and vision.
In embracing her parent’s philosophy of independence, Phoebe Gates exemplifies how entrepreneurial spirit can thrive under the right guidance, setting a notable precedent for future generations of innovators. According to AP7AM