Tech Revolution Sparks a New Era in the Global Halal Market

The Global Halal Brazil Business Forum 2025 unveiled exciting technological advancements reshaping the halal industry, positioning it as a key player in the global economy. As stated in Agência de Notícias Brasil-Árabe - ANBA, the industry’s valuation could skyrocket to USD 1.939 trillion by 2028.

Digitizing Tradition

Ali Hussein El Zoghbi highlighted the transformative journey of the halal sector, emphasizing its evolution from a religious niche to a dynamic force in global commerce. A keystone of this evolution is the digitization of halal certification, as explained by Flávio Redi. With the introduction of blockchain and QR codes, transparency and consumer trust reached unprecedented levels.

Industry 4.0: Pioneering Transparency

Inside meat plants, cutting-edge technologies like AI-driven cameras and algorithms are streamlining operations. Redi elaborated on how these innovations not only enhance production efficiency but also prioritize ESG protocols, ensuring products meet high social and environmental standards.

Sustainability Meets Innovation

Celso Moretti brought to light the integration of biotechnology in creating halal-compliant plant-based meats. He pointed out the critical role of adopting sustainable practices, where technology like IoT and blockchain intersects with agriculture to balance sustainable production and consumer demand.

Green Pathways for Livestock

Fernando Henrique Albuquerque discussed initiatives to incorporate goats and sheep into the halal market. Embrapa’s efforts in developing gas-mitigating diets for livestock aim to reduce emissions and improve production sustainability.

Bridging the Innovation Gap

Fernando Sampaio addressed the need for enhanced investment in small producers to leverage technological advances in the halal market. Highlighting Brazil’s role, he stressed balancing food security with environmental initiatives leading up to COP30.

The Road Ahead

Closing the session, Zoghbi envisioned a halal future enriched by tradition and technology, urging integration across sectors to advance certification standards beyond mere compliance toward a model of excellence and humanity.